Instead, they are looking for inspiration and discovering new ideas. This means users don’t search for particular brands when browsing the platform. Ninety-seven percent of searches on Pinterest are unbranded. Users buy products they stumble across on Pinterest organically at a much higher rate than the average social platform, and that’s partially because Pinterest users are proactively searching for things rather than just reactively scrolling through a feed. Pinterest can be a marketing powerhouse for an online store. A majority of that increase came from the rise in international users throughout 2021, which grew by 37% year over year. Q1 2021’s user figures showed a 30.2% year-over-year increase. Pinterest’s quarter-over-quarter change in advertising reach went up by 6.2% in 2021, and should keep rising as it continues to add new customers to its ad targeting capabilities. While this number isn’t quite as big as other social networks, it’s growing. Pinterest is the 14th most popular social network, with more than 478 million active users. If you’re wondering why creating a Pinterest marketing strategy is worth the effort for your online store, check out the following reasons: It has a growing international user base How effective is Pinterest for marketing? It’s why Pinterest has the option to create “secret” boards, which are private and can only be viewed by specific individuals who are given access.
Think internal versus external motivation. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see-they generally don’t care if other people see what they’ve tagged or archived, because the platform’s just not about generating discussion or exchanging information.
Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t.
The latter two are great opportunities to market to future customers. Users can create Pinterest pins by uploading images and links manually, stumble across pins they want to see in their feed, or find pins they’re looking for via search. Pinterest has become a place where people feel good, with eight in 10 users saying the platform makes them feel positive. It’s a big visual search engine where people can find ideas for recipes and style inspiration, and even shop the brands they like. Pinterest is a social media site that lets users (“pinners”) save pins that contain links, descriptions, and images onto different boards for later use.
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